Monday, May 8, 2017

MLM Vs Online Markreting

One of if not the biggest downfall to Multi Level Marketing is simply this...

Not Plugging Into the System as it was designed to sell the actual product they offer!

What normally happens is this. People get all wrapped up in the recruiting side of an MLM Company and the idea that you need product sales to actually keep things legal and legit ...kinda gets brushed aside.

The Fix? ... Auto-ship!

Yes the ever popular auto-ship programs makes your business appear to have product moving through it and with the occasional sale to a family member of friend you are good to go...just keep showing the plan. Your members become your customers.

Whooops! ... In the words of the famous Willy Wonka ..."Strike That! Reverse It! 

Let's re-evaluate that statement ... "Your membership becomes your best customers?"

What we should always be thinking is this - "Your Customers Become Your Best Team Members!"

Now before you get all stressed out... I'm not beating up on the MLM Industry. Some of my best online friends operate a business with an MLM platform. Thousands of people have been and still continue to be very successful with an MLM style business.

The point here is when you "STP" make sure to do it in the right order ... #1) Sell The Product - #2) Show The Plan and then you will be able to -  #3) Stuff The Pockets!

OK so I'm done beating up on the MLM fans let's look at the Online Marketing folks as well.

Not a lot of difference ...most if it is all "Join my program and make X amount of dollar$ in just a few weeks or days!   Oh Joy!  ... I'm Rich!

Look - My business model ( Elite Marketing Pro) is a platform designed to help people in the MLM / Direct sales industry develop online traffic and leads for there preferred business. The life blood of any business.

Yes we have an exceptional pay plan with a superior system to teach learn and earn... But... I do not make a big deal out of the memberships.

I'm looking to solve the problem of generating leads for business owners!

You already have a platform to make money from so I want to sell the "product" EMP offers that helps you grow that business model....Not take you away from it.

AND... Just like the MLM business model many of our "customers" tend to become full fledged members of EMP.

It all fits together very well and this team approach can lead  to another successful line of income.    

[Side note - We do focus efforts on MLM business owners, as they are plentiful, and most are not taught the methods we use for successful online marketing. We also help people in direct sales, Ecommerce and even traditional brick and mortar business owners.]

With all that said we do need to address the problems of people not having enough money..or having jobs / careers that they would rather find something to replace it with. Yes, the MLM / Direct Sales platforms can provide that solution... however most people are defensive and a tough sale to "recruiting efforts".

 However, when we take the time to learn the features and benefits of our the right prospects and present a solution to the obvious pain...sales can happen virtually on auto-pilot.

When people see you having success selling your "wares" they will ask "how you do it". Then you can open the conversation about them also investing in your company for discounts on the product or possibly building a customer base as well.

KISS - Keep It Simple and Succeed!  

Jeff Beeman
Marketing Enthusiast With A Golf Habit.

Wednesday, May 3, 2017

How To Put Active Links On Your Blog Post

Putting active links into a blog post or content is very simple to do but...I have been talking to a few people recently who have never been shown how to do it... Soooo... Let's Go Learn Something.

How To Put Active Links on Your Blog Post! 

Step 1  - Write your content and in that content if you feel there is a need to include a link to other important information do the following ==> Watch Video! 

Step 2  - Highlight the words you want to turn into an active link. ... Like this! 
Step 3 - In your blog editor clink the "link" button

Step 4 - Paste in the link

Step 5 - Save your work. 

We use hyper links or active links so that you can direct people to other information you need them to see. Information that you do not have to create. It's done for you just send the traffic to it.

Happy Selling!

Jeff Beeman
Marketing Enthusiast With A Golf Habit


Monday, May 1, 2017

How To Tell The Difference Between A Prospect And A Lead In Your Home Business

I do not want anyone to get hung up on it but learning some terminology that applies to the development of your home business can help you lay out a better game plan for your goals.

How To Tell The Difference Between A Prospect And A Lead In Your Home Business

One of the biggest mistakes newbies to the world of marketing a home business can make is focusing on the end result - the sale.

We actually need to be more focused on the front part of a sales system... "the Prospecting". This is the "traffic" that drives your online business.

No traffic =  No Prospects and No Prospects  = No Leads and No sales...Period.

What is a prospect? A prospect is somebody who we feel fits our search criteria or demographic for our home business.

*If you sell fishing supplies it's the guy you see down by the river every weekend with a line in the water.

*If you sell lawn and garden it's the folks perusing that section of the local hardware store.

*If you sell online marketing tools it's the folks hanging out in all the Facebook groups spamming the page grasping in desperation for new business!

The problem with most people selling a product or service is they want to immediately present the solution and they do not know if the "prospect"even has a problem to be given a solution too!

You find that out by asking open ended questions. Drilling down a bit to see if they have a pain....(IE: How do you feel about that?)

Once they divulge the pain then you can offer a solution to the pain and if they are interested enough to at least look at the material ... then they officially become a lead.

In the online marketing world I would call that opting into our email list allowing them to see the solutions we offer.

They are on my list and I have access to them daily. They continue to be my lead until the day they decide to opt out.

Does that make since?  

The point of all this is to help people building a business understand it's really all about the prospecting you do on a daily basis.

Prospecting for online marketing is "traffic" ... how much traffic are you driving to your material every day.

That is the "stat" you need to be tracking and studying everyday.

That is how you determine when to scale up your prospecting efforts. When you find the right mix of info ( advertisement) and see the traffic increase to your offers then you can invest a bit more to further increase that traffic.

Scaling up is a whole other blog post but in a nut shell you make a the end of the week or month you use the excess ( what's left after bills are paid) to reinvest into more traffic.

[NOTE: If you are promoting your butt off in various groups and getting very little results it's because you are not getting enough "views" to the message. Once posted you may get seen by just 2- 4 prospects depending on the group. However if you admin your on group and have maybe 20 new members a day joining and you have a pinned post then your ad gets seen 20 times a day or 140 times a week and or 600 times a month! Multiply that by 5 groups and now we are talking some serious prospecting opportunities!

==> Learn More About Getting Traffic and Leads Form Facebook Groups Here.

In a nutshell if you want to make more money...Prospect more people.

Happy Selling!

Jeff Beeman
Marketing Enthusiast With a Golf Habit